What You Need to Know About Genesis Cars
If you’re looking for a luxurious automobile, you may have heard about Genesis cars. This luxury division of Hyundai offers more features and access to Hyundai’s funds. Its current line of cars features a refined interior and ergonomic designs, state-of-the-art technologies, and precision tuning. The company also develops conceptual models. In the end, you’ll be amazed by the luxury features of this luxury brand. If you’d like to know more about genesis cars, read on!
Genesis is a luxury division of Hyundai
The brand name Genesis stands for new beginnings, and this philosophy is reflected in the company’s latest models. Though the brand sells primarily in Asian markets, it will soon expand to the European and Middle Eastern markets, too. The philosophy is to prioritize the needs of the customer over any other factor, much like Hyundai Motor’s overall strategy. While the luxury brand is relatively new to the market, it is already offering a high-quality product at an affordable price.
In fact, the brand was originally considered a separate luxury brand, but that wasn’t the case in the U.S. Hyundai Motor America, under the leadership of John Krafcik, talked the company’s headquarters in Seoul out of creating a separate luxury brand. In addition, the division argued for a lower base price for the Genesis, and won. Although the division is not as well-known as other luxury brands, the Genesis brand started selling sedans for $33,000.
It has access to Hyundai’s funds
If you’re wondering how Genesis cars have gotten so far, you’re not alone. It’s a common misconception that a new company can’t compete with established companies, such as Ford and Tesla. Genesis North America, however, has the backing of Hyundai Motor Group. The company’s parent company is huge, dealing with Steel, Automotive, Construction, and tech affiliates. Founded in South Korea, Hyundai Motor Group is one of the largest parent companies in the US.
The company’s success might have something to do with aggressive poaching from luxury automakers. In early models, Genesis cars were badged Hyundais and sold in Hyundai dealerships, but the company quickly changed course to differentiate itself. The fact that it had the financial resources to hire luxury design talent could be partly responsible for the high praise of the cars. Donckerwolke, for instance, spent 12 years at Bentley before joining Genesis. Another top Hyundai employee, Manfred Fitzgerald, spent 12 years with Lamborghini.
It offers more features
The latest model from Genesis makes use of a suite of innovative convenience features. The G90, for example, features an ‘ergo-relaxing’ seat with 10 air cells in the seatback and 2 in the cushion. The seats support four modes of body massage, including upper body, waist, and pelvis massages. Air is also injected into the seat bolsters for extra leg support. All of these features are available in the G90’s rear seats, which are also made with the highest quality materials and offer reclining and recline functions.
Other advanced safety technologies found in the new model include Rear Cross-traffic warning and Blind Spot Collision Mitigation, which alerts the driver to pedestrians in front of the vehicle. The vehicle also features Smart Cruise Control, which uses a radar sensor to monitor road conditions and automatically intervenes when the driver makes a left turn across oncoming traffic. This technology is available in all models of the Genesis lineup, and makes driving a safer experience.
It has a golf tournament
The sixth annual Genesis Invitational is a charity golf tournament with a charitable component. Proceeds from the tournament support the TGR Foundation, which supports college-access programs in Southern California. These programs include STEM curricula, digital platforms, educator professional development, and resources for underrepresented students. They also support the environment, hosting a beach clean-up event at Santa Monica State Beach. The Genesis Invitational is a perfect opportunity for fans of the brand to see how their luxury vehicles can help the environment.
The purse of the tournament has been increased to $9 million, from $6.7 million last year. There will also be a $1.67 million prize for the winner. The Genesis Invitational will be played at the Riviera Country Club in Pacific Palisades, California, in February. As it is the first event of the year, the tournament is not a major event, and may not attract the large numbers expected for the first year.